From the course: Create a Go-to-Market Plan
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Training and sales support
- [Instructor] The effort you put into training your sales and support team shows in the interactions with your customers. What are companies doing to get their sales and support teams ready for launch? Here are several ways to use your GTM plan to prepare. Start with company brand education. Your teams need to understand branding beyond your product. They need to know the company brand vision, mission, what customers value in their overall experiences, why customers want to do business with you and not another brand. Educate your team on the research your marketing and PR departments uncover. Share the following, the buyer personas with vivid pictures of customers, their characteristics and values, the comm skills required to engage with these customers. You can create a list of desired sales and support techniques, and then work with your team on these skills prior to launch. Reinforce your new product campaign goals and…
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