From the course: Marketing Foundations: Integrated Marketing Strategies
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Traditional communications channels
From the course: Marketing Foundations: Integrated Marketing Strategies
Traditional communications channels
- What's best mode of transportation, a bike, a horse, or a car? Well the answer depends on your needs. A bike is great for exercise and running small errands around town, horses are great for wandering the countryside on a sunny afternoon, while cars are certainly your best bet for a cross country vacation. Traditional media works much in the same way. There's no single best way. Rather, there are several potential best ways depending on your budget, marketing goals, and target audience. Here are 10 tips to help guide your traditional media decisions. Number one, how do your customers like to be reached? Not sure? Just try asking them. You'll be surprised at how many are happy to tell you. As former Ford CMO Jim Farley once said, customers are spending as much time with the mobile smartphone or online as they are watching TV now. So our advertising dollars have to flow to where the people are. Number two. Match your message to the media. A one size fits all messaging approach is…
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