Join Brad Batesole for an in-depth discussion in this video Trade shows, part of Offline Marketing Foundations.
- Trade shows give businesses an amazing opportunity…to connect with new customers.…These industry and niche-specific events…are a goldmine of opportunity.…Ranging from small and local…to gigantic and international,…trade shows are everywhere.…And trade shows are so effective…because the audience is highly targeted.…Attendees are already primed…to be interested in your business…and, typically, understand what you do.…There's also ample opportunity…to connect with key industry influencers,…the press, vendors, and potential customers.…
You can make new friends at trade shows…and also deepen existing relationships,…leading to more money in your pocket.…If you've never promoted your business…at a trade show or conference,…you might wanna look into the opportunity.…It's fairly easy to sponsor, attend,…or exhibit at a trade show.…To get started, you'll wanna find conferences…and trade shows in your industry.…After ensuring that your audience will be there,…decide if you wanna sponsor the event,…exhibit, or simply attend.…
- What is offline marketing?
- How to integrate offline marketing with digital marketing
- Direct mail
- Print advertising
- TV and radio
- Guerilla marketing
Skill Level Beginner
1. Offline Marketing Overview
Deciding how much to spend4m 38s
3. Direct Mail
6. Television and Radio
Getting media mentions4m 50s
Next steps1m 12s
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