- [Instructor] So how are you tracking your ad performance?…A lot of companies spend a lot of money…on pay per click ads.…You need to make sure that you're tracking these things.…And there's a slightly different way that you want…to track PPC ads.…It's often not as easy to connect that into your marketing…automation platform.…If you do have a third party tracking system,…like say a Brightfunnel, this might be easier,…but most of your tracking will happen within Google.…And so what are the different things…that you should look at?…So impressions, you want to keep an eye on how many times…your ad is actually displayed,…and this has to do with a variety of factors.…
This has to do with your keyword,…this has to do with your budget.…It also has to do with your Google quality score,…which I'll mention a little bit later.…So clicks, how many times has somebody actually clicked…on your ad?…And then conversions.…How many times a lead took the intended action.…So the important thing here is,…it's one thing if somebody actually clicks on your ad,…
Author
Dayna Rothman
Released
3/7/2017- Identifying funnel stages
- Defining key goals and metrics
- Deciding on an approach
- Building a lead generation plan and a team
- Aligning with stakeholders
- Choosing a lead generation technology
- Building attractive content
- Generating leads with blogs and social media
- Creating an SEO strategy
- Tracking ad performance
- Increasing visibility through events
- Using paid ads and direct mail
- Qualifying leads
- Measuring campaign effectiveness
Skill Level Advanced
Duration
Views
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Introduction
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Welcome1m 13s
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1. Identifying Your Leads and Defining Your Sales Funnel
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Create lead hand-off rules7m 58s
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2. Developing Your Lead Generation Strategy
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Lead generation plan, part 14m 46s
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Lead generation plan, part 24m 24s
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3. Generating Leads with Inbound Marketing
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Website testing5m 2s
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4. Targeting Your Approach with Outbound Marketing
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Tracking your ad performance4m 54s
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Event promotion3m 37s
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5. Measuring and Testing Your Lead Generation Programs
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Conclusion
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Wrap up1m 33s
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Video: Tracking your ad performance