Join Brad Batesole for an in-depth discussion in this video Tracking offline marketing ROI, part of Offline Marketing Foundations.
- With online marketing, it's easy to tell…exactly where traffic is coming from…with an analytics platform.…Offline marketing can be a lot tougher to track.…You're not getting data…the moment a user sees your ad,…clicks on it, or fills out a lead form.…But this doesn't make tracking…your return on investment impossible.…You'll actually be able to use…a lot of the same strategies…you use online offline.…One approach is to use…tracking links in every URL you print.…Using Google Analytics,…you can add campaign parameters to your URL.…
So www.yoursite.com might become…yoursite.com?utmcampaign=mycampaign…&utmedium=offline&utmsource=directmail,…that sort of thing.…You can do a search for Google Campaign URL Builder…if you need help generating these tracking links.…But that URL is going to be really long,…and nobody will type that in…if they saw it on a postcard or flyer.…So it's ideal to turn that long URL…into a short link.…You can also set up a custom link from your own website.…
Let's say you offer mobile carwash services.…
- What is offline marketing?
- How to integrate offline marketing with digital marketing
- Direct mail
- Print advertising
- TV and radio
- Guerilla marketing
Skill Level Beginner
1. Offline Marketing Overview
Deciding how much to spend4m 38s
3. Direct Mail
6. Television and Radio
Getting media mentions4m 50s
Next steps1m 12s
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