What marketing trends are hot this year? Chelsea Krost unpacks the top up-and-coming trends, including micro content, livestreaming, VR, chatbots, influencers, and more. Get tips for how you can translate existing content into these trending mediums.
- This will be the year of micro-content,…micro-messaging, and micro-influencers.…But don't let the word micro fool you.…These tactics can create mega results.…Our first micro tend and one of the hottest for this year…is video, video, video.…Using the word video in an email subject line…boosts the open rates by 19%.…Yeah, video is a powerful marketing tool.…Micro-content that is 30, 60, or 90 seconds long…is incredibly popular and influential.…
Millennials love this quick,…bite-size consumable media.…Nearly 2/3 of consumers prefer videos under 60 seconds.…Micro-videos allow for consumers on the go…to watch and share mobile content seamlessly.…Think of micro-content as the modern day TV commercial.…If you're looking to hook a user for more than 90 seconds,…consider video live streaming.…According to Huffington Post,…video streaming was 75%…of all internet traffic in 2017.…
And viewers watch live streams…three times longer than pre-recorded videos.…Live streaming lets you take your brand to consumers.…Plus, if you give consumers incredible…
Author
Chelsea Krost
Released
4/12/2018- Cite the ways in which millennials are a catalyst for change.
- Describe effective ways to attract millennials to an event.
- Explain how to define your signature traffic builder.
- Describe how referral and affiliate links help generate traffic.
- Summarize the top five ways to compensate an influencer.
- Explain the importance of creating a social media content calendar.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 42s
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1. Understanding the Millennial Mindset
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Who are millennials?4m 50s
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Millennial micro markets4m 6s
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2. Modern and Digital Marketing Tactics
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3. The Power of Content Marketing
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4. Influencer Marketing
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The influencer evolution3m 34s
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5. Social Media Millennial Map
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Conclusion
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Next steps1m 15s
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Video: Top marketing trends this year