From the course: Consumer Behavior Trends: Meet the Postmodern Consumer
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Today's consumers don't distinguish between young vs. old
From the course: Consumer Behavior Trends: Meet the Postmodern Consumer
Today's consumers don't distinguish between young vs. old
- [Narrator] 60 is the new 40. You're only as old as you feel. We live in a youth-oriented society that is reinventing the concept of aging. This means that many of us who are getting on in years still have a much younger attitude than our parents did at the same age. It may be time to ditch that familiar distinction of young versus old. While age remains a valid demographic dimension that still is useful to sell some products and services, like, say, 55 and over retirement communities, it doesn't always coincide with how people think about themselves. Marketers rely heavily on broad age categories such as gen X, gen Y, and gen Z as they devise new products and messaging campaigns. But when elementary school children wear fashions that imitate what their Barbie dolls are wearing while octogenarians run marathons, it might be time to reconsider whether these longstanding categories are still very useful. Indeed, research…
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Meet today's consumer: The new chameleon4m 47s
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Today's consumers don't distinguish between young vs. old3m 9s
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Today's consumers don't distinguish between male vs. female4m 22s
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Today's consumers don't distinguish between me vs. we5m 1s
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Today's consumers don't distinguish between offline vs. online4m 26s
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Today's consumers don't distinguish between sellers vs. buyers3m 8s
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Today's consumers don't distinguish between self vs. possessions3m 53s
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Today's consumers don't distinguish between reality vs. fantasy3m 47s
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Today's consumers don't distinguish between humans vs. computers3m 58s
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Today's consumers don't distinguish between work vs. play3m 52s
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