From the course: SEO: Videos
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Thumbnail: Always create custom thumbs
- [Instructor] A picture is worth a thousand words. That is why there's a thumbnail for every video on YouTube. That is why video thumbnails are displayed in the results in search engines, that is why time and time again, images, pictures, and video thumbnails increase click through rates on web pages, emails, music, and even Netflix shows. We make a judgment on every option based primarily on the image that accompanies it. That is why it is vital to your success in video marketing to develop a specific channel personality that communicates the feeling you want to instill in your audience. There are different styles of thumbnail images that are used to accomplish this and I'll walk you through the major styles. The first is what I call the professional. This thumbnail is distinguished by its focus on a clear presentation of the content, there is a distinct evidence of knowledge of simple typography techniques that provide…
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