From the course: Content Marketing: Newsletters

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There's gold in your database

There's gold in your database

From the course: Content Marketing: Newsletters

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There's gold in your database

- [Narrator] How to Find Gold in Your Database. Your database is a goldmine waiting to be discovered. When someone signs up for your email list they are actively raising their hand and telling you that they are interested in your service or product. Today, we will go over why your email database is your most qualified prospect list, and the importance of nurturing that list. First, let's discuss the value of your email subscribers. You now have permission to market to these people. You aren't cold calling, you are a familiar connection who can provide a service or product that they have expressed interest in. You must remind your subscribers that you are available through consistent communication in your emails. I recommend sending out a newsletter once a month and making sure that you share value in the newsletter that's related to your business. I also recommend including something personal to humanize your brand.…

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