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Testing your value proposition

Testing your value proposition: Marketing Foundations: Value Proposition Development
Testing your value proposition: Marketing Foundations: Value Proposition Development

Chris Goward shows how each of the value proposition components in this course can be tested. To start testing your value proposition, select your most important entry page to test strategic variations of your tangible features, intangible benefits, and c

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Skill Level Intermediate
36m 22s
Duration
19,634
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