Join Sam Dey for an in-depth discussion in this video Testing and tracking, part of Marketing Foundations: eCommerce.
- When it comes to paid traffic, … there is a huge difference … between gambling and real marketing. … You don't just want to pay for traffic … and hope for the best, … but you actually want to ensure … that you're tracking and testing your results. … If notice that a particular platform … is not performing well, you want to make sure … that you figure out why and get to the bottom of it. … Testing and tracking allows you … to ensure that your marketing campaigns are profitable. … I want to take you through … how you can do this really effectively. … The first thing to consider is split testing. … As you can see here, these are two pages. … These are the same pages, but with slight variations. … The B page is converting at 85% … and the A page is converting at 75%. … Let's look at some of the reasons why … B page might be outperforming the A page. … Firstly, you can see that the buy now button … on the A page is slightly smaller … and it's all the way on the top right-hand corner. … On the B page, it's nice and centered, …
- What is ecommerce?
- Building an ecommerce site
- Attracting free traffic via SEO and social media
- Acquiring paid traffic
- Increasing website conversions
- Email marketing for increase conversions