Conversion testing results in improvement, which means making more money and saving money.
- If you aren't testing and improving your website,…your app, or campaign,…you are giving away money to your competitors.…When you do nothing,…you are assuming that everything was built perfectly.…It will work perfectly and can't be improved upon.…We all know that's not possible.…Improving conversion can be done…through a scientific approach like testing.…The easiest test to perform is called an A/B test.…This is where you test two versions of things…but with only a single variable.…
For this site, an example of an A/B test…would be to test the call to action button…at the top of the page, find your tour.…The button size and color would stay the same…but only the words would change for the test.…This keeps the rest of the variables the same…and the only difference is the text…in the call to action button.…I can then test both versions of the page…and measure the results.…Ideally, there is enough statistical significance…to show that visitors would act on one version…more than the other.…
If there is not enough statistical variance,…
Author
Released
12/19/2018- Performing keyword research for SEO
- Building links
- Managing and measuring SEO campaigns
- SEO for local business
- Targeting, matching, and bidding on keywords for paid search advertising
- Writing compelling paid search ads
- Developing content that target specific audiences
- Using influencers for content marketing
- Investing in an email marketing lists
- Designing an email with a strong call to action
- Developing a social media marketing strategy
- Advertising on social media
- Engaging mobile users
- Designing for conversion
- Using landing pages to sell
- Copywriting tips
- Collecting analytics data
- Automating marketing
- Developing customer loyalty
Skill Level Beginner
Duration
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Introduction
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1. Search Engine Optimization (SEO)
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Performing keyword research3m 14s
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Grasping the basics of SEO3m 30s
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Encountering SEO obstacles3m 58s
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Managing SEO campaigns3m 48s
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Reporting SEO measurement3m 29s
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2. PPC: Paid Search Advertising
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Targeting keywords4m 11s
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Matching keywords5m 1s
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3. Content Marketing
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Utilizing influencers3m 32s
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4. Email Marketing
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Investing in your list3m 29s
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Segmenting your list2m 27s
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Defining and fighting spam4m 18s
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5. Social Media
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Advertising on social media4m 16s
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6. Mobile Marketing
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Engaging mobile users3m 48s
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Pushing mobile campaigns3m 51s
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Targeting mobile ads2m 27s
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7. Conversion
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Testing for improvement2m 45s
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Developing heuristics3m 36s
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Using landing pages to sell3m 14s
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Designing for conversion3m 54s
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Copywriting for results3m 50s
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8. Analytics
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Collecting analytics data2m 57s
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Defining goals and KPIs2m 23s
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9. Marketing Automation
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Centralizing data in the CRM3m 47s
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Conclusion
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Next steps1m 31s
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Video: Testing for improvement