From the course: Growth Hacking Tips
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Test your MVP before it's built
- It's no secret that it's a lot of time, money, and effort to launch a new product or service. You might have a new endeavor, or you're pivoting to gain more market traction. One growth approach is to validate your idea before it's even made available for sale. When you can evaluate your market reaction, you'll better understand if the messaging is resonating, and whether people really want what you're selling. So, a quick way to validate a new idea, or even a campaign, is to create an advertisement for it. It doesn't even have to exist yet. Just make up a name, grab a relevant image, and drop in your clear call-to-action. You should also include your proposed pricing in the advertisement itself, if possible, so that you can pre-qualify the traffic. Then run the advertisements to your target audience. You can even use this as a way to test out which targeting works best. Now, it's fine to just send the click-through…
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Ask uncomfortable questions1m 31s
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Giveaway smaller prizes1m 49s
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Delegate with outsourcing1m 39s
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Work in a time box1m 40s
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Pretend you have a pivot2m 6s
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Show up often1m 19s
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Leverage podcasts48s
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Pitch using video52s
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Go to sales training1m 13s
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Pitch journalists with snail mail44s
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Test your MVP before it's built1m 40s
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Combat email fatigue1m 25s
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Take advantage of guest blogging1m 3s
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Securing reviews1m 12s
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The truth on money-back guarantees1m 19s
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Shorten your trial length1m 40s
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Upselling before the trial56s
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The psychology of in-group bias1m 23s
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The value of repetition1m 20s
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Consumers will question facts1m 22s
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Secure speaking opportunities1m 31s
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Securing media mentions1m 42s
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Motivate with curiosity1m 31s
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Use a missing link reminder1m 27s
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Capitalize on FOMO34s
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Use great email signatures42s
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Join an association37s
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