Test your MVP before it's built

- It's no secret … that it's a lot of time, money, and effort … to launch a new product or service. … You might have a new endeavor, … or you're pivoting to gain more market traction. … One growth approach is to validate your idea … before it's even made available for sale. … When you can evaluate your market reaction, … you'll better understand if the messaging is resonating, … and whether people really want what you're selling. … So, a quick way to validate a new idea, or even a campaign, … is to create an advertisement for it. … It doesn't even have to exist yet. … Just make up a name, grab a relevant image, … and drop in your clear call-to-action. … You should also include your proposed pricing … in the advertisement itself, if possible, … so that you can pre-qualify the traffic. … Then run the advertisements to your target audience. … You can even use this as a way to test out … which targeting works best. … Now, it's fine to just send the click-through traffic … to Google or somewhere else. …