Test and optimize your campaigns

- [Narrator] To get the most bang for your buck…with your lead generation campaigns, you need to be…constantly testing and optimizing…all of your different programs.…In order to make your lead generation campaigns…better over time, testing is an ideal way to know…what performs well and what doesn't perform quite as well.…So what can you test when it comes down…to your lead generation strategy?…Of course, you can test your programs,…so determining what works best when you're…thinking through different channels, different events,…different offers.…

Vendors are a fantastic thing that you should always…be testing, especially if you're using these paid vendors.…You will tend to get different performance from vendor…to vendor, so make sure that you're keeping track of that.…Email subject lines are a great thing to test, as well,…if email is a large part of your lead generation strategy,…as it should be.…Whether they are paid or database emails, you do always…want to be testing subject lines.…Email copy is something that you can absolutely test.…