From the course: Introduction to Social Media Strategy
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Targeting your social media ads
From the course: Introduction to Social Media Strategy
Targeting your social media ads
- One of the most powerful aspects of social media advertising is that you get to choose the audience who sees your ad. Sophisticated targeting mechanisms let you put your ad in front of the people that are most likely to be interested in it. Understanding how this works and how you can apply these targeting techniques is key to social media marketing success. After watching this video, you'll know how to find people that would love to hear from you. To get started, it's a good idea to reflect on your target audience. The better you can describe who the audience is you want to get your message in front of, the easier it will be to match that audience with the targeting capabilities you'll find in the social media platforms. I like to describe my target audience using a target persona, a description of a fictitious person that represents my target audience well. Here's the template I use. First, I articulate the…
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