From the course: Lead Generation Foundations (2019)
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Target your audience
From the course: Lead Generation Foundations (2019)
Target your audience
- [Instructor] The biggest lead gen challenge for my clients is finding quality leads that convert to customers. I help them overcome this challenge through effective customer targeting. The best marketers and salespeople know their customers, who they are, and how they buy. Some even know their customers better than their own families or friends. The more you know, the more effectively you can target leads with the best chance to convert to a customer. Start by defining your target's demographics to understand who they are. Some examples are age, gender, geography, income, marital status, household size, education, or profession. Then determine your target's psychographics. This is a method to understand common mindsets or interests, such as habits, attitudes, emotions, preferences, values, personality, lifestyle, or hobbies. Some marketers don't really understand their target's psychographics, and I think that's a real miss, and therefore I want to spend some time exploring it in…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.