From the course: Learning to Write Marketing Copy
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Taking copywriting to the next level
From the course: Learning to Write Marketing Copy
Taking copywriting to the next level
- What's next? You're writing copy like crazy, you're growing your business with effective marketing, and you're creating standards you can use going forward. Your next steps depend on what you really like. Note that these aren't mutually exclusive. I find myself drifting between them all the time. First, you may be an artist. If you love writing for the sake of beautiful prose, explore writing long-form and big content. That includes longer blog posts, writing an art direction on infographics and other blended content, guides and booklets. You'll probably gravitate towards this over time anyway, so read some of the bigger books on style. "The Elements of Style" by Strunk and White is a required classic. Stephen King's "On Writing" is brilliant. It's another must read. "On Writing Well" by William K. Zinsser is great for nonfiction writers. You may be more of a pure marketer. If you love seeing a site rack up…
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