Take advantage of guest blogging

- A great way to get your message out … without having to do a lot of the work … is to inherit someone else's audience. … They've already done the work to build it, … but they need to maintain it … and it can take a lot of content to maintain an audience. … Which means that those that have an active audience … are often hungry and desperate for more content. … So if you're able to show up at their door … with content that doesn't include a hard ask, … it's likely that they'll use it … and this is often done through the idea of guest posting. … One challenge here is that guest posting … doesn't get a lot of traction … because instead of pitching the actual piece, … you're simply pitching an idea … and ideas don't mean much. … They can't do much with an idea … and there's all of this work that has to happen … to take that idea to fruition. … So instead, create a series of great articles, … load them up somewhere that is visible, … and then share them to these various blog outlets. … Ask them if they'd be interested …