When developing your podcast, few things are as important as generating content from the audience's point of view. Join Martin as he helps a small business owner, Audry, think about what matters to her audience.
- [Instructor] One of the first things I ask people…who want to start a podcast is to explain…why the believe it's a right idea for their business.…Audrey Topsy runs a bakery, which makes it…a natural for a more visual approach…to content marketing, and that's what she does,…so I asked her about her customers.…- [Audrey] In many ways, they're a lot like me:…passionate about baking cakes.…They see these elaborate finish products…in their heads, and they need some help…to bring them to life, and of course,…that's where Topsy-Turvy comes in.…- [Instructor] Audrey told me that, as an entrepreneur,…she has a strong connection with her customers.…
One thing that makes her stand out is she's always…sharing tips when people visit her store,…and she isn't shy when she talks about her failures.…- [Audrey] I think I talk about my mistakes…more than my successes, but that's how I learn things.…Anyone who knows me will tell you…I've got a lot to say, so that alone…makes me a great podcaster, right?…- [Instructor] I had to find out whether or not…
- Explain how to assess your resources and budget before starting a podcast.
- Summarize the importance of keeping a content calendar.
- Describe how to measure the success of your podcast.