Join Brad Batesole for an in-depth discussion in this video TV advertising, part of Offline Marketing Foundations.
- The first official paid television ad…was broadcast in the United States on July 1st, 1941,…before a baseball game…between the Brooklyn Dodgers and Philadelphia Phillies.…It was an announcement for Bulova watches,…and the company paid about $120 dollars in today's money.…We've come a long way since then,…especially in costs.…Nowadays, TV ads are priced…on a cost per thousand impression basis, or CPM.…You'll pay for every 1,000 people…that will see your advertisement.…
And pricing varies.…For a local station, you can expect to pay…between 500 and 1500 dollars for a thirty second spot,…whereas a national thirty second spot…averages around $120,000.…Now there's two main tasks with TV advertising.…The first is to create an ad that meets broadcast standards,…and the second is to place the ad on TV…alongside the programming most likely…to reach your desired customer.…If you're placing ads on a TV station in your local market,…you can probably handle many of the tasks on your own.…
But if you're planning to spend more than $10,000…
- Identify the pros and cons of offline marketing.
- Recognize the fundamentals of audience development in offline marketing.
- Recognize how to break down expenses when setting up an offline marketing budget.
- Explore the elements of using direct mail in offline marketing.
- Examine the use of events such as promotional giveaways and trade shows in offline marketing.
- Identify the pros and cons of using print advertising in offline marketing.
- Break down the benefits of television and radio advertising.
- Explore the fundamentals of using promotions in offline marketing.
Skill Level Beginner
1. Offline Marketing Overview
Deciding how much to spend4m 38s
3. Direct Mail
6. Television and Radio
Getting media mentions4m 50s
Next steps1m 12s
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