Organizations of all types are addressing issues of sustainability through a variety of mechanisms including the common CSR, so event planners must consider how their meeting design aligns with this larger triple-bottom-line strategy.
- According to Event MB, the average in-person event generates four pounds of waste per person per day. Let's face it. In this day and age, if you're not thinking about the larger implications of your events and how they may be impacting our planet, it's time to start doing so. Events can be a highly effective platform and a tremendous opportunity to advance sustainability, drive innovation and impact society. By moving your event online, you're taking a monumental step to untangle your company growth from the impact on the environment. So the difficult question you have to ask when planning any event is this one. Will the positive benefits for our organization and attendees outweigh the negative impact we'll have on the planet? With virtual events, the answer will almost certainly be yes. By nature, these types of events are inclusive, safe, environmentally conscious, reduce consumption, waste, and travel-related emissions. The organizations with the strongest virtual event strategies view them not only as a way to overcome existing live event challenges, but as a platform to build a better future. Through the planning process, it's our job as event strategists to consider the social, environmental, and economic impact of our decisions. It's our job to have strategic conversations with events stakeholders, and bring awareness to sustainability efforts and opportunities throughout the project life cycle. And after gaining experience and taking your events online, it's time to start thinking through the lens of sustainability, to determine whether it makes sense for certain events to be held in-person at all. With virtual events as a tested option, choosing to hold a physical in-person event may not be the most effective way to protect the triple bottom line of people, planet and profit. Virtual events undoubtedly safeguard and preserve all three. And it's for that alone that I think they're here to stay.