From the course: Market Research Foundations
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Surveys
- Who doesn't love a good quantitative survey? It's a relatively quick and inexpensive way to get data from a large population. Survey research is often used to explain trends or features of large groups. What's more, it spits out handy numbers and pretty charts. So let's dig in and cover four best practices for planning a survey. First, determine your goal. It's easy to begin a survey with a brain dump. Just plop the questions in an app and call it a day, right? But a better method is to brain dump the answers you need to know about your customers. Then you can create questions in a systematic way. You'll avoid duplicates, create a logical flow, and use the most appropriate format for each question. All things that help your survey make sense to your participants. Second, keep it short and sweet. There's a saying that goes, "It's easy to be hard, it's hard to be easy." When creating a survey, it takes a lot of work…
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