Learn about structured data and JSON-LD and how it is used by Google when displaying search results.
- [Instructor] When you use structured data…to mark up your content,…you're giving Google a clear way…to understand that information…as well as its context…and this markup helps Google understand…if content is a breadcrumb,…an address to a local business, a map,…a review or even a sale price on an item…when using structured data…you're not only creating a highly optimized site…but also making certain pages eligible…for inclusion in rich results.…To see an example of this…let's do a Google search for moana reviews.…
Here I can see that Google…has brought in a card at the top…which shows reviews from Rotten Tomatoes,…Roger Ebert, and The Guardian…and we can also see that each of these search results…has some context available to it,…so here the second search result…actually has the rating baked right into this page.…Here I can see it's five stars,…a 96% rating, 229 reviews.…You also notice some additional details…appears below the listing,…the rating, when it was in theaters,…its runtime and genre.…
Now, you may notice that these search results change…
Author
Released
9/18/2017- Improving site indexability and crawlability
- Creating your site architecture
- Picking a domain name
- Managing URLs
- Avoiding duplicate content with canonical URLs
- Using site tags
- Using descriptive image names and alt text
- Investing in structured data and schema markup
- Optimizing your code
Skill Level Advanced
Duration
Views
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Introduction
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Welcome2m 3s
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1. Optimized Website Architecture
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2. Creating Your Information Architecture
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Indexable content9m 12s
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Crawlability11m 5s
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Robots.txt3m 33s
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HTTP vs. HTTPS5m 57s
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3. Managing Your URLs
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URL structure7m 4s
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Canonical URLs9m 19s
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Pagination3m 50s
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HTTP status codes6m 16s
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4. Optimizing Your Content Structure
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Site tags6m 28s
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5. Introducing Structured Data
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Structured data6m 28s
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Schema.org2m 23s
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6. Technical Makeup
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Site speed7m 24s
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JavaScript and the DOM4m 19s
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Critical rendering path9m 11s
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HTTP/23m
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Progressive web apps3m 49s
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Conclusion
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Next steps1m 6s
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Video: Structured data