Structured data

- [Instructor] When you use structured data…to mark up your content,…you're giving Google a clear way…to understand that information…as well as its context…and this markup helps Google understand…if content is a breadcrumb,…an address to a local business, a map,…a review or even a sale price on an item…when using structured data…you're not only creating a highly optimized site…but also making certain pages eligible…for inclusion in rich results.…To see an example of this…let's do a Google search for moana reviews.…

Here I can see that Google…has brought in a card at the top…which shows reviews from Rotten Tomatoes,…Roger Ebert, and The Guardian…and we can also see that each of these search results…has some context available to it,…so here the second search result…actually has the rating baked right into this page.…Here I can see it's five stars,…a 96% rating, 229 reviews.…You also notice some additional details…appears below the listing,…the rating, when it was in theaters,…its runtime and genre.…

Now, you may notice that these search results change…