Using structured data improperly can diminish SEO performance. In this video, learn how to use the standalone Structured Data Testing Tool from Google.
- [Instructor] Google has a standalone resource … called the Google Structured Data Testing Tool, … and with it, you can test a single page's markup … to see if it's correct. … And you either enter a URL for the tool to fetch … or you paste in your marked-up HTML directly. … To get there, you can simply run a Google search … for Structured Data Testing Tool … or visit the link on the page. … I'll paste in a URL for an IMDb page on "Jurassic World." … And here, we can see the structured data … that has been detected. … For starters, on the right-hand side, … we see it's detected a movie, … and we can evaluate that there are no errors. … We see the name of the movie is populated, … the image, genres, descriptions, … all of the actors, directors, and so on. … Now it's important that you review each of these elements … because it's possible that while there are no errors, … the information that you're presenting … in your structured data is incorrect. … Now if I close Movie and go back, …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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