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Streamlining technical implementations with Google Tag Manager 360

Streamlining technical implementations with Google Tag Manager 360

From the course: Google 360 Suite Overview

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Streamlining technical implementations with Google Tag Manager 360

- [Instructor] One thing you'll know if you've been dealing with marketing technology is that there are a lot of pixels and code and tags that make it all work. Whether you're using analytics tools to track things, conversion tracking to understand which of your campaigns are working, testing tools, personalization tools, survey or voice of customer tools, CRMs or DMPs, CMSs, EDWs, or dozens more acronyms, there is a dependency on technical resources to get things done. What tag managers do is reduce that dependency by streamlining the process of exposing data and firing tags. Let's take a relatively simple example. You've got an ecommerce website and someone makes a purchase. When that happens, you're going to want to do things like track the transaction in your web analytics tool and fire off a bunch of conversion tracking pixels from the various digital advertising channels that you're using. You might also want to add that purchase to a backend customer record. Suddenly, there's a…

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