Deirdre Breakenridge helps prepare your front line for handling different situations to better communicate with customers and serve their needs.
- You're well on your way to building…a strong product strategy from your vision and messaging,…to pricing and promotions, and how you develop…your customer feedback loop.…There's one critical part of your approach…that can't be ignored.…You have to prepare and work with your frontline…on their customer interactions and customer communications.…Having a product strategy in your go to market plan…also means making sure your frontline employees…fully understand this strategy.…Your front line may include salespeople,…customer service, and support teams.…
These teams have direct access to customers…that may want to learn more about products and enhancements.…They also interact with customers…who openly share praise and at times their complaints.…For these reasons your go to market plan…has to power up the frontline so they want to help…customers and solve their problems.…You also want to assure they share…valuable customer feedback quickly.…Your frontline should know just as much…as the marketing and product teams,…
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- Determine when it is necessary to build a go-to market plan.
- Define audience segmentation.
- Recall the purpose of a product vision.
- Recognize the benefits of a channel strategy.
- Explain how to use digital and social media to share your story and drive customers to engage with your launch promotions.
- Determine the KPI for four types of goals.
- Summarize the importance of flexibility when building a measurement model.