Join Brad Batesole for an in-depth discussion in this video Strategic marketing alliances, part of Offline Marketing Foundations.
- Strategic alliances are an often overlooked form…of offline marketing, yet they can yield impressive results.…When two companies come together to share resources,…expertise, or costs, big things can happen.…Olga Mizrahi has a fantastic book called…Sell Local, Think Global, 50 Innovative Ways to Make…a Chunk of Change and Grow Your Business.…In it, she features a chapter on strategic alliances…packed full of great tips.…I'd like to share some of the highlights from her chapter.…
But I encourage you to give her book a look…or check out her website at chunkofchange.com.…Alliances are a form of networking.…It's all about connecting your brand with others…in a mutual manner.…And there are all sorts of opportunities.…You can align yourself with companies…with target market overlap, employees, business groups,…community organizations, and even competitors.…Now, Olga describes a few great opportunities…and benefits to explore.…You can advertise together, share marketing efforts,…share trade show booth space, coauthor presentations,…
- What is offline marketing?
- How to integrate offline marketing with digital marketing
- Direct mail
- Print advertising
- TV and radio
- Guerilla marketing
Skill Level Beginner
1. Offline Marketing Overview
Deciding how much to spend4m 38s
3. Direct Mail
6. Television and Radio
Getting media mentions4m 50s
Next steps1m 12s
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