Strategic marketing alliances

- Strategic alliances are an often overlooked form … of offline marketing, … yet they can yield impressive results. … When two companies come together to share resources, … expertise, or costs, big things can happen. … Olga Mizrahi has a fantastic book called … "Sell Local, Think Global: … 50 Innovative Ways to Make a Chunk of Change … and Grow Your Business." … In it, she features a chapter on strategic alliances, … packed full of great tips. … I'd like to share some of the highlights from her chapter. … Alliances are a form of networking. … It's all about connecting your brand … with others in a mutual manner, … and there are all sorts of opportunities. … You can align yourself with companies … with target market overlap, employees, business groups, … community organizations, and even competitors. … Now, Olga describes a few great opportunities … and benefits to explore. … You can advertise together, share marketing efforts, … share trade show booth space, coauthor presentations, … co-brand promotional products, …