Deirdre Breakenridge helps you determine the characteristics and behaviors of the groups of people who use the product, with specific use cases per group.
- Your go to market plan will help you map out…your communication at launch and beyond…to keep your audience interested and engaged with you.…Let's start with storytelling at launch.…Here are a few ways to get the word out…when you're ready to release your product to the market.…Number one, release your official product announcement.…You can announce your news through a newswire service…that is social media and blogger friendly.…Most news services realize that announcements…are not restricted to the media.…In fact, your newswire distribution must include…traditional, online, bloggers and other influential…social media personalities, and social network channels.…
Ultimately, you'll also want your announcement…to get in the hands of your customer.…Number two, digital and social media platforms…will share your story and your launch promotions.…You should set up a specific landing page…for your campaign.…By using your social media channels,…meaningful content with proper hashtags…to support your launch,…you'll drive customers to the landing page.…
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- Determine when it is necessary to build a go-to market plan.
- Define audience segmentation.
- Recall the purpose of a product vision.
- Recognize the benefits of a channel strategy.
- Explain how to use digital and social media to share your story and drive customers to engage with your launch promotions.
- Determine the KPI for four types of goals.
- Summarize the importance of flexibility when building a measurement model.