Deirdre Breakenridge helps you determine the characteristics and behaviors of the groups of people who use the product, with specific use cases per group.
- Your go to market plan will help you map out…your communication at launch and beyond…to keep your audience interested and engaged with you.…Let's start with storytelling at launch.…Here are a few ways to get the word out…when you're ready to release your product to the market.…Number one, release your official product announcement.…You can announce your news through a newswire service…that is social media and blogger friendly.…Most news services realize that announcements…are not restricted to the media.…In fact, your newswire distribution must include…traditional, online, bloggers and other influential…social media personalities, and social network channels.…
Ultimately, you'll also want your announcement…to get in the hands of your customer.…Number two, digital and social media platforms…will share your story and your launch promotions.…You should set up a specific landing page…for your campaign.…By using your social media channels,…meaningful content with proper hashtags…to support your launch,…you'll drive customers to the landing page.…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Building your go-to-market (GTM) plan foundation
- Assessing whether you need a marketing or GTM plan
- Entering new markets with a competitive advantage
- Developing your product vision and message
- Setting your product price at launch
- Setting up your channel strategy
- Driving better channel performance
- Evaluating KPIs and metrics
- Storytelling and the customer journey