From the course: Marketing Foundations: Integrated Marketing Strategies
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Staying in touch
From the course: Marketing Foundations: Integrated Marketing Strategies
Staying in touch
- Congratulations on completing this Integrated Marketing Strategies course. I want to thank you for taking this journey with me. By now you've learned the value of Brand Choreography and how it can propel your marketing efforts into the 21st century. The only thing left is to try it for yourself. For many marketers, the biggest challenge of embracing IMC is not the process itself, but rather the willingness to let go of the old ways of doing things and to embrace something new. I get it, change is tough, however, when the old ways of doing things aren't yielding the same results anymore and agile start-ups are doing laps around you, I think we can all agree that it's time to try something new. After all, the greatest teachers agree that true wisdom comes from not holding on to what you know, but a willingness to reinvent. Take Nobel Laureate Bob Dylan who said, "I was so much older then, I'm younger than that now." Or take marketing guru Tom Peters, who said that greatness means…
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