Staying top of mind with print

- We've all seen custom branded matchbooks. … Most often acquired from a local bar or a restaurant … with a logo, and a phone number … or website prominently displayed … on the front and back cover. … But have you ever given these matchbooks much thought? … Now, I'm not a smoker, but I find myself pocketing matches … from time to time and using them around the house … to light the fireplace, a candle, or the barbecue. … And every time I use a match, … I notice the logo of the venue. … This serves as a brand impression, … much like a display banner on the web would do. … Each impression creates a moment where I recall the company, … and it helps the business stay top of mind. … And in marketing, it's all about being top of mind. … And this concept of top of mind awareness … refers to a brand being first in a consumer's mind … when they're thinking of a particular industry or product. … And this is incredibly valuable. … You want people to think of your business … when they're getting ready to make a purchase …