Learn about the current state of voice search.
- So why is Voice Search such an important topic now? Let's visit a few statistics. 41% of adults and 55% of teens are using Voice Search daily. 58% of consumers have used Voice Search to find local information within the last year. Over a billion voice searches per month happened in 2018. 46% of Voice Search users look for a local business daily. 27% visit the website of a local business after conducting a voice search. 76% of smart home speaker users conduct local searches at least once a week, with 53% performing daily searches. By 2020, 50% of all searches could be voice searches. So if I haven't got your attention yet, think about this very practical idea. On the average, on a good day, I can type 38 to 40 words a minute, but I can speak 100 to 150 words a minute, and that's why users are adopting Voice Search so thoroughly. You can do it quicker, you can get answers read back to you, you can do it hands-free. There's so many reasons that this behavior is getting adopted, and we have to take heed, as marketers, today.