From the course: Ideation for Marketers
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Starting a brainstorming session
From the course: Ideation for Marketers
Starting a brainstorming session
- Brainstorming sessions require a little structure and a little planning to yield the biggest and best results. Brian Cole Miller outlines 10 key steps in his book titled "Quick Brainstorming Activities for Busy Managers." Let's go through these in more depth together and keep in mind, most of these steps are still valuable if you're going to be ideating individually. The first step is to be clear on the purpose of the session. And this is something we discussed earlier. Set a goal and keep it straightforward. The second step is about inviting those who care enough to participate. Source a diverse group of individuals to support your brainstorming session. Consider outsiders and anyone who can bring a uniquely different perspective to the session. Keep the group small enough to manage, ideally under 15 people. The third step requires you to develop a focus question. Essentially, this is a method for reframing the…
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