From the course: Marketing to Generation Z
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Stand out, don't fit in: Why Gen Z creates its own brand
From the course: Marketing to Generation Z
Stand out, don't fit in: Why Gen Z creates its own brand
(upbeat music) - Flash back to life as a teenager. Maybe not your favorite time of life. People struggled. They're trying to date, you've got prom, maybe you've got some zits. Again, not everyone's favorite time of life. Psychologists will tell you the reason is because people are trying so hard to fit in. But what's different about Gen Z as we study their growing up is that they've never tried to fit in. The goal since birth for Gen Z has been stand out. - Now how do you stand out? From the day we were born we've truly had the ability to customize nearly every single aspect of our life, and the goal has never been to fit in. We do everything we can to stand out. From our profile pictures, the hashtags we use, the clothes we wear, our captions on social media, the goal is to stand out. And the way you do that is by hyper customizing everything. My dad talks about how he remembers going to the store, buying a CD in…
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