Learn what a metric is marketing wise and the five different categories of content metrics to consider for measuring the progress of any content marketing campaign.
- Knowing whether you've achieved your goals with content…comes down to monitoring the right metrics,…but it's easy to feel overwhelmed…when there are so many metrics available…to measure a content campaign.…To understand which metrics are…best matched to your campaigns,…review the variety of metric options available…and their business impact.…A metric, from a marketing perspective,…is best defined as a unit of measure…that increases or decreases…to illustrate progress of your efforts.…Metrics should be paired with goals to demonstrate…to marketers whether that goal was achieved or not.…
In other words, a goal illustrates the overarching objective…while a metric is the more granular indicator…of its success or failure.…For example,…if your goal is to increase loyalty with your audience,…then a metric to measure that…might be total time spent on site.…To keep things simple,…here are five categories of content performance metrics…to pay attention to.…First are content creation metrics.…These are the most straightforward metric,…
- Determine the benefits of content measurement.
- Define benchmarking.
- Identify the stages of the buying process.
- Compare vanity and actionable metrics.
- Identify an attribution framework.
- Explore how to automate reporting by a stakeholder.
Skill Level Intermediate
1. Why Measure
Challenges to address3m 24s
2. Create a Campaign
3. Choose Content Format and Channel
4. Pair Metrics
5. Set Up a Reporting System
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