Join Brad Batesole for an in-depth discussion in this video Sponsorships, part of Offline Marketing Foundations.
- With sponsorships, brands leverage other brands' audiences…to grow the awareness of their services and products.…Businesses in the same communities…have been using this technique for decades.…And more recently, we've started using the term…collaboration instead of sponsorship,…but the two are really used interchangeably.…Now a restaurant owner will happily sponsor…a Little League team if it implies…that their restaurant's name is on the uniform.…And a salon can donate to a charity in return for their name…being printed on the back of the volunteers' t-shirts.…
The goal of collaborations is to grow awareness…for a company.…By leveraging the audience of a Little League team,…they are able to put their business's name in front…of perspective customers.…Other examples of sponsorships include sports teams,…charity events, athletic events,…such as five Ks and marathons,…restaurant weeks, and even restaurant placemats.…To find the right sponsorship opportunity,…ask yourself these three questions.…What is the goal of the sponsorship?…
- Identify the pros and cons of offline marketing.
- Recognize the fundamentals of audience development in offline marketing.
- Recognize how to break down expenses when setting up an offline marketing budget.
- Explore the elements of using direct mail in offline marketing.
- Examine the use of events such as promotional giveaways and trade shows in offline marketing.
- Identify the pros and cons of using print advertising in offline marketing.
- Break down the benefits of television and radio advertising.
- Explore the fundamentals of using promotions in offline marketing.
Skill Level Beginner
1. Offline Marketing Overview
Deciding how much to spend4m 38s
3. Direct Mail
6. Television and Radio
Getting media mentions4m 50s
Next steps1m 12s
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