Sponsorships

- With sponsorships, brands leverage other brands audiences … to grow the awareness of their services and products. … Businesses in the same communities … have been using this technique for decades. … And more recently we've started using the term collaboration … instead of sponsorship, … but the two are really used interchangeably. … Now, a restaurant owner will happily sponsor … a little league team if it implies … that their restaurant's name is on the uniform. … And a salon can donate to a charity in return … for their name being printed … on the back of the volunteers T-shirts. … The goal of collaborations is to grow awareness … for a company by leveraging the audience … of a little league team, … they are able to put their businesses name … in front of perspective customers. … Other examples of sponsorships … include sports teams, charity events, … athletic events such as five Ks … and marathons, restaurant weeks … and even restaurant placements. … To find the right sponsorship opportunity …