From the course: SEO: Ecommerce Strategies
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Social media and video
- [Instructor] Social media and video can play a huge part in your overall SEO strategy. For example, your Instagram page actually has the potential to show up in the natural search results of Google. When creating your Instagram profile, you may want to consider using some keywords in your title and in your description bio. If you sell locally, you want to make sure that the location that you sell and the products that you sell are here within this bio. I have had clients who have had their location and their product or service in their Instagram bio, and their Instagram actually shows up in search results when someone is looking for a local service. As well as this, you can connect your Instagram to your online store. As you can see with this Instagram profile, you can also connect your product pages to posts that you might post on Instagram. This is a great way for people to actually see what products you have available on…
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