Social media news and trends, part 2

- [Announcer] If there's one thing we can count on … it's that social media never sleeps. … Here are the latest changes and updates … to the major social networks and digital platforms. … Instagram launched its branded content option … as a test with a select number of celebrities and brands. … The goal was to let them be more transparent … when highlighting paid content or a sponsored post. … Now the photo platform's opening … branded content to more creators. … This gives companies that use influencer marketing a way … to boost creator posts and comply with disclosure. … The posts will reach more than the influencer's audience. … Right now the feature isn't available to all advertisers, … but Instagram's rolling it out more widely in 2019. … According to Twitter, video ads account … for half their advertising revenue. … That's probably why they're doubling down on video … by developing a dashboard that shows brands … when video is being watched most throughout the day. … Unfortunately, it's not customized …