Learn about recent social media platform changes and trends.
- [Narrator] According to research from Twitter, FONK, that is the fear of not knowing, may be edging out FOMO, the fear of missing out. Since we all lead such busy lives and understand we can't do it all. So, in the spirit of keeping you up to speed on what's happening on social platforms, here's a roundup of new developments. Sometimes you may rank first in paid search on Google, but, because there are no ads at the top of that page, your ad might live at the top of the bottom of the page.
And if you're measuring success based on average ad position, that number may not accurately reflect the effectiveness of your results. That's why Google Analytics adjusted how it reports AdWord placement by launching four new metrics. The first two are called Absolute Top and Impression Top. They refer to the actual location of the result on the search page. The second two are search absolute top impression share and search top impression share.
And they tell brands their share of total impressions. These new metrics offer companies clearer insights on ad placements and effectiveness. YouTube added a much-requested feature to desktop videos that its mobile app has had for awhile: Users can watch an embedded video on your company website, minimize the player, and continue watching on the mini-player while browsing other pages on your site. And now, users can subscribe to your brand's YouTube channel right from an embedded video by hovering over the title next to the brand avatar and clicking Subscribe.
And that helps marketers build a YouTube audience right on your site. Facebook opened its Watch Party to all users, groups, and brands. This gives your company an opportunity to invite customers to watch a video and comment or ask questions. And you can respond to them directly as they're watching. It's a good way to build relationships with your audience, or even say, with influencers. If you invite them to watch specially created behind-the-scenes product content and then encourage them to share.
Snapchat lenses pushed the bounds of augmented reality, and now Snap has added its camera to desktops to extend its AR experience beyond mobile. Now your brand has another creative outlet for reaching and engaging your customers in a fun and playful way.
Note: Because this is an ongoing series, viewers will not receive a certificate of completion.