Social media marketing fundamentals

- Social media fundamentals may seem basic,…but there are key elements to consider…when launching your social media channels…and crafting a social media marketing strategy.…Skipping any of these details…could make or break your efforts.…You want to think of each social media profile…as a landing page for your brand.…Consistency, discoverability, focus,…quality, value, content, and relationships…are all some top things to consider.…

If you're dedicated to growing your online community,…then these fundamentals are a must.…First, does your social media handle…align with your brand, business, and persona?…Think about that searchability factor.…If you can snag a handle name…that speaks to your business and brand,…the easier it will be for people to find you.…And even better, if you can match all your social channels…to your website domain.…For example, whether you're trying to find my website,…my Twitter, my Pinterest, my LinkedIn, or my Instagram,…all of my social channels are @ChelseaKrost,…relevant to my brand and easy to remember.…