Learn what social media is and the different forms it can take.
- [Instructor] Social media has been evolving since Tim Berners-Lee invented the World Wide Web in 1989. SixDegrees was considered to be the first social network. It launched in 1997, and closed in 2001. It's growth was limited due to the low numbers of people that connected to the Internet. Of course, that's all changed now. Over 50% of the world's population is online. Such as StumbleUpon and Delicious, these services are publicly viewable lists of websites recommended by other users. Social news, such as Digg and Reddit, services appear-based list of recommended articles.
Social geolocation. Services such as Foursquare and Meetup, bring people together in real life. Community building services provide the opportunity to comment and share information and content. For example, Wikipedia, and TripAdvisor. Social content sharing, such as blogs, video, images, and audio. This is, for example, Tumblr, Flickr and Youtube, and social networking, such as Facebook and Linkedin. These are being developed to facilitate the exchange of information between groups of friends, family, colleagues and peers.
In this course we're going to look at some of the social media networking platforms that work well for business. LinkedIn, Facebook, Twitter, Instagram, and Google+.
- Social media marketing for B2B
- Marketing products vs. services
- The buying decision process
- Content marketing
- Social media platforms
- Social media policy
- Measuring success