From the course: Marketing Foundations: Integrated Marketing Strategies
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Social media channels
From the course: Marketing Foundations: Integrated Marketing Strategies
Social media channels
- Recently, a small deli near my home was getting more business than it could handle each day during the rush for lunch. Business may have been booming but customers were delayed over 20 minutes waiting for their sandwiches and the kitchen staff was losing its mind trying to keep up. Something had to change. So the deli decided to take orders on Twitter. Soon, wait time was down to under five minutes and the kitchen staff was better able to anticipate and meet demand. The net result: higher sales with no incremental increase in marketing or operations. So make no mistake. If social media can help a little deli in New Jersey, it can help your brand too. While the possibilities for good social media marketing are just about endless, here are some proven approaches for making the most out of your marketing efforts. Number one: Show what you stand for. Stakeholders don't follow you on social media to learn what you do. Instead, they want to know what you're all about. In 2015, Hershey's…
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