Skill Level Intermediate
- [Instructor] Are you struggling to measure the ROI of social media? Social can be a powerful channel for driving ROI but very few marketers get it right. Done well, you can grow your business through organic social tactics without having to spend a penny on advertising. Many chase that dream, but few make it a reality. I'm Michael Taylor. I have a decade of experience in marketing, so I've spent countless hours learning what works in social media. As the founder of a 50-person marketing agency called Ladder, I've helped hundreds of businesses grow via organic channels and generate a positive ROI from their campaigns. Join me on LinkedIn Learning, where we'll cover topics like calculating conversation, amplification and applause rates, arbitraging from earned to own media and choosing the face for your brand. You'll learn all about creative testing, profile optimization and tactics that work for the most popular social networks. It's time to finally make money from all that time you spend on social media.
Content Marketing for Social Mediawith Colleen Jones57m 45s Beginner
Social Media Marketing: Strategy and Optimizationwith Martin Waxman54m 57s Intermediate
Marketing Tools: Social Mediawith Anson Alexander1h 20m Beginner
1. Measuring Social Media ROI
2. Effective Social Media Strategy
3. Creative Best Practices
4. Social Media Tactics by Channel
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