Social Media Marketing: ROI

- If you are posting daily content and not measuring the impact that your posts make on the bottom line of your business, you are using social media ineffectively. The key to creating an effective social media content calendar, which drives awareness and sales for your business is to be strategic by making data-informed decisions. This means posting at key times, knowing what content performs the best on which social networks, and identifying where your website clicks or leads are coming from. Hi, I'm Carlos Gil, author and entrepreneur. And I'd like to personally invite you to my LinkedIn Learning course, which will teach you how to measure social media ROI. We'll discuss what metrics you should measure on social media. You'll learn the roles that content, community, consistency, and conversion all play, as well as how to measure key performance indicators for each tactic. In addition, you will learn how to use built-in reporting tools on each of the major social networks, including LinkedIn, Facebook, Twitter, Instagram, and YouTube. Let's make the most out of your social media.