From the course: Marketing during a Crisis
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Slow down
- During a crisis, especially one that has a long duration, it can feel like the ground is falling out beneath you. Your marketing dashboards may show an alarming decline in sales, in traffic, in conversations, and the availability of accurate data may be lost. In these moments, a vacuum is created, and it can be tempting to fill that void with whatever narrative you see fit. This lack of visibility and uncertainty can often become a crisis of its own. You have a duty to communicate both internally to stakeholders as well as externally to your customers, and it's easy to stumble here. Make a quick decision, and you may derail your entire marketing outcomes. Make no decision, and you may still do the same. It's also incredibly tempting to speculate and making marketing decisions on a hunch is rarely a good idea. The first step is to now slow down. Don't make any sudden changes. Work to relentlessly pursue the…
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