Learn what a site map is and how a site map can exist as HTML and as XML. Explore where to place a site map and learn how to generate a site map using Screaming Frog.
- [Instructor] A sitemap lays out…all of the content on your site…and helps both the search engine spiders…and the visitors to your site…find all the information they're looking for.…Now there are traditionally two types of sitemaps.…The HTML sitemap, and the XML sitemap.…The HTML sitemap is key for both users and crawlers,…while the XML sitemap is only key for crawlers.…To show you an example of an HTML sitemap,…I'm here at lynda.com/sitemap.…And this shows you an HTML sitemap.…
They've broken out their categories,…and their subcategories,…and you can click through to drill in…to these various areas…and move through the content that way.…This is a user-friendly version that displays…that first and second level structure of the website,…and that really helps reinforce the way…that you structure the content…and it's yet another chance to send crawlers…to all the pages of your site.…I really recommend having your sitemap at /sitemap.…The next type of sitemap is an XML sitemap,…and this gives the search engines…an easy way to see all the links…
Author
Brad Batesole
Released
9/18/2017- Improving site indexability and crawlability
- Creating your site architecture
- Picking a domain name
- Managing URLs
- Avoiding duplicate content with canonical URLs
- Using site tags
- Using descriptive image names and alt text
- Investing in structured data and schema markup
- Optimizing your code
Skill Level Advanced
Duration
Views
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Introduction
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Welcome2m 3s
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1. Optimized Website Architecture
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Components of on-site SEO3m 58s
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2. Creating Your Information Architecture
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Indexable content9m 12s
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Improving site indexability3m 30s
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Crawlability11m 5s
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Robots.txt3m 33s
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HTTP vs. HTTPS5m 57s
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Subdomains3m 17s
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Picking a domain name6m 14s
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Site maps4m 27s
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3. Managing Your URLs
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URL structure7m 4s
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Canonical URLs9m 19s
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Pagination3m 50s
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HTTP status codes6m 16s
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4. Optimizing Your Content Structure
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Site tags6m 28s
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5. Introducing Structured Data
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Structured data6m 28s
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Schema.org2m 23s
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6. Technical Makeup
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Site speed7m 24s
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JavaScript and the DOM4m 19s
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Critical rendering path9m 11s
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HTTP/23m
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Progressive web apps3m 49s
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Conclusion
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Next steps1m 6s
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Video: Site maps