The best visibility into your site SEO performance comes directly from Google. In this video, learn what Google Search Console is and how to sign up.
- [Instructor] Google's Search Console … is one of the most important tools you can have … in your arsenal, regardless of your size. … This is a fantastic service that helps you review … how your site is doing within Google search results. … Now the easiest way to find it is at Google.com/webmasters … and then select Search Console. … The Search Console gives you insights … into how Google sees your website, … both the good and the bad, so you can make improvements. … It allows you to confirm that Google can find your site, … fix indexing problems, you'll be able to view traffic data … and insights such as how often your site appears … in Google search, what search queries … are showing your site, and how often people … are clicking through to those queries. … It also will give you insights into issues … that you can troubleshoot. … When you are armed with this data, … you'll have the ability to improve the experience … for both your users and your site. … Now it's really easy to get set up. …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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