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Shane Snow: Master content marketing by giving first

Shane Snow: Master content marketing by giving first: Master the Strategies, Methods, and Metrics of Champion Marketers
Shane Snow: Master content marketing by giving first: Master the Strategies, Methods, and Metrics of Champion Marketers

In the sharing economy, a “help first” approach is often far more effective at connecting with your potential customer than the cleverest sales pitch. By giving potential clients and customers free content that is directly applicable to the problems they’re facing right now, you can cultivate ongoing relationships that result in significantly higher conversion and referral rates than you get by knocking on doors.

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Skill Level Intermediate
32m 1s
Duration
181
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Skills covered in this course
Marketing Online Marketing

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