In the sharing economy, a “help first” approach is often far more effective at connecting with your potential customer than the cleverest sales pitch. By giving potential clients and customers free content that is directly applicable to the problems they’re facing right now, you can cultivate ongoing relationships that result in significantly higher conversion and referral rates than you get by knocking on doors.
- Traditional advice for networking or sales … is you show up to where people are … and you'd be persuasive, right? … You get in the elevator, you have an elevator pitch. … Bring your business cards to the networking event. … You be very persuasive in your email pitch … that you send people to get them to do something for you, … buy your thing, or help you out. … Better advice is to give first. … (gentle upbeat music) … If you want to connect to more people … and get them to connect you to their people, … give them something that helps them solve their problems, … give them something that helps them, without any ask, … help the people that they care about. … As a company, you can have banner ads, … you can interrupt people with commercials and say, … "buy this, buy this," being infomercial, … or you can give them education and say, … "Here's how you can be more successful in your life. … Here's things that we care about." … And in that way, build a relationship with those people … so that when they're in the market to buy, they come to you. …
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