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Shane Snow: Build your audience

Shane Snow: Build your audience: Master the Strategies, Methods, and Metrics of Champion Marketers
Shane Snow: Build your audience: Master the Strategies, Methods, and Metrics of Champion Marketers

The shift in the marketing industry from advertising to content marketing is the difference between trying to catch fish and owning the lake. With advertising, you pay to reach a specific group of people with a specific campaign, then move on to the next. Content marketing, on the other hand, is about relationship building and Shane Snow of Contently sees it as a new kind of funnel—one that works in stages of increasing vulnerability, a little bit like dating.

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Skill Level Intermediate
32m 1s
Duration
181
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Skills covered in this course
Marketing Online Marketing

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